waplySaiba o custo antes de escalar. 💬
Calcule os custos da Meta para suas mensagens e chamadas do WhatsApp.
- África do Sul
- Alemanha
- América do Norte
- Arábia Saudita
- Argentina
- Bangladesh
- Brasil
- Catar
- Cazaquistão
- Chile
- Colômbia
- Egito
- Emirados Árabes Unidos
- Espanha
- França
- Hong Kong, RAE da China
- Hungria
- Índia
- Indonésia
- Iraque
- Israel
- Itália
- Kuwait
- Malásia
- Marrocos
- México
- Nepal
- Nigéria
- Omã
- Outros países
- Países Baixos
- Paquistão
- Peru
- Polônia
- Reino Unido
- Restante da África
- Restante da América Latina
- Restante da Ásia-Pacífico
- Restante da Europa Central e Oriental
- Restante da Europa Ocidental
- Restante do Oriente Médio
- Romênia
- Rússia
- Singapura
- Sri Lanka
- Turquia
- Ucrânia
Nenhum país ou região encontrado.
Mensagens enviadas por mês
🎉Mensagens recebidas são gratuitas.
Minutos de saída por mês
🎉Apenas chamadas de saída são cobradas. Chamadas recebidas são gratuitas.
- Marketing
- 0
- Utilidade
- 0
- Autenticação
- 0
- Serviço
- 0
- Mensagens de serviço gratuitas
- 0
- Tarifa de referência
- —
- Minutos de saída
- 0
Valores em USD. A Meta cobra por mensagem entregue e pode atualizar tarifas. A tarifa de chamadas é uma referência até confirmar o cartão da sua conta. Ver tarifas oficiais da Meta
Questions teams ask first.
What are message templates?
Templates are pre-approved messages required to start a conversation or write again after the customer service window closes. They can be marketing, utility or authentication.
What are utility messages?
They are concrete updates tied to an operation: an order, payment, shipment or account. They must not include a promotion.
What are authentication messages?
They are one-time passcode templates used to verify a person, for example when signing in or confirming an action.
What are marketing messages?
They are templates for promotions, announcements, launches or customer re-engagement. Each delivered message is charged.
What are service messages?
They are free-form messages without a template that you can send inside the 24-hour customer service window. From October 2026, each number gets 1,000 free service messages per month, then the utility rate applies.
What changes in October 2026?
Utility templates sent inside an open window become chargeable, and service messages are charged after the 1,000 free messages per number each month. Incoming messages remain free.
What is the 24-hour customer service window?
When someone messages your business, the window starts or refreshes. Today, free-form messages and utility templates are free while it is open; marketing and authentication are charged. Once it closes, all templates are charged.
What are Free Entry Points?
They are Click to WhatsApp ads and WhatsApp buttons on a Facebook Page. If you reply within 24 hours, they open a free 72-hour messaging window.
Are incoming messages charged?
No. Messages started by a person are free. Meta charges outgoing template messages when delivered, based on category, market and volume.
How do volume discounts work?
Utility and authentication rates decrease in monthly volume tiers. This calculator applies the tiers cumulatively.
Are incoming calls charged?
No. This estimate charges outgoing calls only. Meta measures in six-second increments; we show direct minutes here.
Does this include Waply?
No. It estimates Meta variable costs in USD only. Waply plans and other providers are separate.