Kalkulator biaya Meta

Ketahui biaya sebelum berkembang.

Perkirakan biaya Meta untuk pesan dan panggilan WhatsApp Anda.

Pesan terkirim per bulan

— / pesan
pesan
— / pesan
pesan
— / pesan
pesan

Pesan masuk gratis.

Perkiraan bulanan
0USD
per bulan
Marketing
0
Utility
0
Authentication
0

Nilai dalam USD. Meta menagih per pesan terkirim dan dapat memperbarui tarif. Tarif panggilan adalah referensi sampai kartu akun Anda dikonfirmasi. Lihat kartu tarif Meta

FAQ

Questions teams ask first.

What are message templates?

Templates are pre-approved messages required to start a conversation or write again after the customer service window closes. They can be marketing, utility or authentication.

What are utility messages?

They are concrete updates tied to an operation: an order, payment, shipment or account. They must not include a promotion.

What are authentication messages?

They are one-time passcode templates used to verify a person, for example when signing in or confirming an action.

What are marketing messages?

They are templates for promotions, announcements, launches or customer re-engagement. Each delivered message is charged.

What are service messages?

They are free-form messages without a template that you can send inside the 24-hour customer service window. From October 2026, each number gets 1,000 free service messages per month, then the utility rate applies.

What changes in October 2026?

Utility templates sent inside an open window become chargeable, and service messages are charged after the 1,000 free messages per number each month. Incoming messages remain free.

What is the 24-hour customer service window?

When someone messages your business, the window starts or refreshes. Today, free-form messages and utility templates are free while it is open; marketing and authentication are charged. Once it closes, all templates are charged.

What are Free Entry Points?

They are Click to WhatsApp ads and WhatsApp buttons on a Facebook Page. If you reply within 24 hours, they open a free 72-hour messaging window.

Are incoming messages charged?

No. Messages started by a person are free. Meta charges outgoing template messages when delivered, based on category, market and volume.

How do volume discounts work?

Utility and authentication rates decrease in monthly volume tiers. This calculator applies the tiers cumulatively.

Are incoming calls charged?

No. This estimate charges outgoing calls only. Meta measures in six-second increments; we show direct minutes here.

Does this include Waply?

No. It estimates Meta variable costs in USD only. Waply plans and other providers are separate.

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