waplyKnow the cost before you scale. 💬
Estimate Meta costs for your WhatsApp messages and calls.
- Argentina
- Bangladesh
- Brazil
- Chile
- Colombia
- Egypt
- France
- Germany
- Hong Kong SAR China
- Hungary
- India
- Indonesia
- Iraq
- Israel
- Italy
- Kazakhstan
- Kuwait
- Malaysia
- Mexico
- Morocco
- Nepal
- Netherlands
- Nigeria
- North America
- Oman
- Other countries
- Pakistan
- Peru
- Poland
- Qatar
- Rest of Africa
- Rest of Asia Pacific
- Rest of Central & Eastern Europe
- Rest of Latin America
- Rest of Middle East
- Rest of Western Europe
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- Spain
- Sri Lanka
- Türkiye
- Ukraine
- United Arab Emirates
- United Kingdom
No countries or regions found.
Messages sent per month
🎉Incoming messages are free.
Outgoing minutes per month
🎉Only outgoing calls are charged. Incoming calls are free.
- Marketing
- 0
- Utility
- 0
- Authentication
- 0
- Service
- 0
- Free service messages
- 0
- Reference rate
- —
- Outgoing minutes
- 0
USD values. Meta charges per delivered message and may update rates. The calling rate is a reference until the card for your account is confirmed. View Meta rate cards
Questions teams ask first.
What are message templates?
Templates are pre-approved messages required to start a conversation or write again after the customer service window closes. They can be marketing, utility or authentication.
What are utility messages?
They are concrete updates tied to an operation: an order, payment, shipment or account. They must not include a promotion.
What are authentication messages?
They are one-time passcode templates used to verify a person, for example when signing in or confirming an action.
What are marketing messages?
They are templates for promotions, announcements, launches or customer re-engagement. Each delivered message is charged.
What are service messages?
They are free-form messages without a template that you can send inside the 24-hour customer service window. From October 2026, each number gets 1,000 free service messages per month, then the utility rate applies.
What changes in October 2026?
Utility templates sent inside an open window become chargeable, and service messages are charged after the 1,000 free messages per number each month. Incoming messages remain free.
What is the 24-hour customer service window?
When someone messages your business, the window starts or refreshes. Today, free-form messages and utility templates are free while it is open; marketing and authentication are charged. Once it closes, all templates are charged.
What are Free Entry Points?
They are Click to WhatsApp ads and WhatsApp buttons on a Facebook Page. If you reply within 24 hours, they open a free 72-hour messaging window.
Are incoming messages charged?
No. Messages started by a person are free. Meta charges outgoing template messages when delivered, based on category, market and volume.
How do volume discounts work?
Utility and authentication rates decrease in monthly volume tiers. This calculator applies the tiers cumulatively.
Are incoming calls charged?
No. This estimate charges outgoing calls only. Meta measures in six-second increments; we show direct minutes here.
Does this include Waply?
No. It estimates Meta variable costs in USD only. Waply plans and other providers are separate.